3 ways to help reduce your Shopify abandoned carts in 2022.
(Please note this is when using a Desktop)
Why do abandoned carts happen?
These are a few reasons you may be seeing abandoned carts on your Shopify dashboard.
Checking your abandoned cart rate...
To check the cart abandonment rate for your Shopify store, open up the analytics section from your left panel and choose dashboards. The thing to look for is the Online Store Conversion Rate widget, which should break down your sales funnel into three separate stages.
3 ways to reduce your Shopify abandoned carts.
1. Make checkout simpler: The design of your checkout can actually determine if the cart will be abandoned or not? Ensure these are completed and you will be good to go;
A) Requiring fewer fields is usually better.
B) Trust signs are essential (including an SSL certificate)
2. Remove hidden costs: How much are you charging for shipping? One of the main reasons for cart abandonment is shipping costs. If your customers are paying £20.00 plus for a t-shirt they are unlikely going to want to pay £6.00 for shipping. One of the best ways to reduce shipping-cost related abandonment is to show your customers the full price, and how it breaks down before they get to the Shopping Cart, this will build their trust and create an understanding of what they are paying for.
3. Reduce doubts: The internet can seem like a daunting place for online users when placing orders online. In these circumstances, it's hard to commit to something so easily. However, if you can stop people from wondering what else is available, or worrying about a small feature, it should reduce your cart abandonment rate. Here are a few options you should consider;
A) Offer generous warranties and highlight your returns policy.
B) Show customer ratings, reviews and testimonials.
C) Use surveys to identify what your customers want, then explain how you can give it to them.
Thank you for taking the time to read, if you have any questions please feel free to reach out to us :)