5 Customer Retention Strategies That Can Help You Sell More!

5 Customer Retention Strategies That Can Help You Sell More!

5 customer retention strategies that can help increase sales using your Shopify store.
(Please note this is when using a Desktop)
What is customer retention?
A business's commitment to customer retention lies in its efforts to increase the number of repeat customers and improve profitability for each existing customer.
By implementing retention strategies, you can increase your customer base's value while simultaneously providing more value to them. As a business, you want to ensure that the customers you have worked so hard to acquire stay with you, have a great customer experience, and continue to benefit from your products.
Your acquisition strategy creates a foundation of customers, while your retention strategy allows you to build client relationships and maximize revenue for each customer. However, how much time and resources should you devote to your retention program? Every store is different.
Now it is time to take a look at your customer return rate...
So, how can we improve this?
1. Using customer accounts: It is good to provide the option to create an account after the first order has been placed. Repurchasing can be made easier with accounts that instantly provide access to previous orders and pre-filled shipping information.
2. Offering a discount post-purchase for their next order within a time frame: You can encourage someone to make a second purchase by offering them a discount code for their next order. As a result, discounting can also be an effective method for bringing back customers who haven't bought from you for some time.
3. Improve customer support: Support systems allow you to communicate effectively with your customers and provide them with the right level of support. Using a support system ensures that you, or a customer service representative, can communicate clearly with the customer both before and after the sale. A live chat or help desk can be a powerful tool for turning a customer question into a sale or a customer complaint into a solution, regardless of whether the customer comes into your store, sends you an email, or uses social media.
4. Start a customer loyalty programme: A loyalty program, which is sometimes called a customer retention program, is one way to increase purchase frequency because it motivates customers to purchase more often so they can earn rewards.
5. Have strong email marketing: Before and after the initial purchase, you can continue to build a relationship with your customers via emails. It's crucial that each message you send adds value to your customer's experience. Failure to do so may lead to the loss of customers.
Acquisition VS Retention.
If you have any questions regarding anything we are more than happy to answer any questions via social media, please feel free to reach out :)
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